Thoughts on the campaign

My forty-six-day campaign to crowd-fund my new album and a global tour ended a few days ago.

Although the campaign didn’t reach the “goal” amount which would have helped pay for me to tour with the album, it did reach a contribution level that is going to make a huge difference to my business and career.

Friends, fans and supporters of original music have collectively paid for the creation of an “asset” — in this case, an album of original music — that will (I hope) become part of people’s lives and continue to generate income for years to come.

The campaign has been an incredible, eye-opening experience.

It has been stressful at times.

I have learned many things.

But mostly, I’ve had fun.

The idea of crowd-funding an album would have been unheard-of — let alone impossible — just a few years ago.

I am from a generation that came way before the internet and social networks were imagined.

If you had told me when I was growing up in the 1960’s that one day I would “crowd-fund” a record with contributions from fans over a platform called the internet, I would have laughed.

A friend recently described crowd-funding as “pulling money from the ether”.

And that is how it can look to someone from my generation — difficult to believe.

But the truth is that in an incredibly short period time — just a few decades — the internet, social networks and e-banking have evolved to such an extent that innovative capital-raising ideas like crowd-funding are now not only possible, they are becoming the norm.

The ability for an independent, self-employed artist like me to source financial support for his career directly from his fans is real.

I know this because the campaign — and the many awesome people who shared it and contributed to it over the course of forty-six days — truly delivered that support.

Once again, my eyes are wide with amazement at technology, the people who created it, the people who use it, and the ever-evolving benefits we all receive.

Life is more than good. It’s miraculous.

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6 Responses to Thoughts on the campaign

  1. I am so happy for you, Preston and I am happy that I am a small part in this. 😉

  2. furtheron says:

    I remember Marillion doing this early on about 2001 or so. Many people scoffed at it but as you say beaming te norm.

  3. What a lovely message. Just remains to say good luck with the music.

    Regards, Di.

  4. Hugh MacLeod says:

    CONGRATS!!!! I’m SO glad it worked out. As somebody who’s made a good living from “pulling money from his friends” for the last decade, I can honestly say that it’s WAY harder than it looks. Not everybody is going to have an Amanda Palmer result.

    But that’s OK. You just try again. And again. That’s kinda how it REALLY works.

    Love to you and Cath…

  5. Tom Moore says:

    Wanted to move higher up the value chain, but things are shaky at work…

  6. Alicia Jenks says:

    Really made me think about the term “workiing”.

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