My forty-six-day campaign to crowd-fund my new album and a global tour ended a few days ago.
Although the campaign didn’t reach the “goal” amount which would have helped pay for me to tour with the album, it did reach a contribution level that is going to make a huge difference to my business and career.
Friends, fans and supporters of original music have collectively paid for the creation of an “asset” — in this case, an album of original music — that will (I hope) become part of people’s lives and continue to generate income for years to come.
The campaign has been an incredible, eye-opening experience.
It has been stressful at times.
I have learned many things.
But mostly, I’ve had fun.
The idea of crowd-funding an album would have been unheard-of — let alone impossible — just a few years ago.
I am from a generation that came way before the internet and social networks were imagined.
If you had told me when I was growing up in the 1960’s that one day I would “crowd-fund” a record with contributions from fans over a platform called the internet, I would have laughed.
A friend recently described crowd-funding as “pulling money from the ether”.
And that is how it can look to someone from my generation — difficult to believe.
But the truth is that in an incredibly short period time — just a few decades — the internet, social networks and e-banking have evolved to such an extent that innovative capital-raising ideas like crowd-funding are now not only possible, they are becoming the norm.
The ability for an independent, self-employed artist like me to source financial support for his career directly from his fans is real.
I know this because the campaign — and the many awesome people who shared it and contributed to it over the course of forty-six days — truly delivered that support.
Once again, my eyes are wide with amazement at technology, the people who created it, the people who use it, and the ever-evolving benefits we all receive.
Life is more than good. It’s miraculous.